Doja Cat began her career in music by recording songs and releasing them on SoundCloud. Her genuine first single, So High, was published in 2013, and it became viral, receiving over 4 million plays on SoundCloud. Doja continued to work on her voice and style, as well as uploading her music online, while performing live in LA and building an audience. She was only 17 years old when she got the chance to sign a record deal with RCA Records in 2014.
Former Forbes journalist Zack OMalley Greenburg published a list of the top hip-hop earners in 2021 in Vibe in March, noting that Doja Cat (the only woman on the list, because the pay gap is far too real) earned $25 million thanks to a thriving international presence and partnerships with brands ranging from Pepsi to CandyCrush.
Adriana Arce, vice president of artist management agency Rebel, said in the magazine that Doja's success stems in part from her willingness to be unabashedly herself, and that the world adores her for it. Hip-hop has long been a cultural touchstone. The world's consumption habits are shaped by culture. To survive, brands require a strong sense of culture.
Amala, her debut studio album, was released a few years later. Candy was the album's first single. On the Billboard Hot 100, the song reached number 86. However, the album was not favorably received by critics, and it failed to chart in any market. Doja kept her head held high, knowing that the album's lack of popularity did not define her. With the creation of Mooo, she bounced back! She fantasizes of being a cow in this self-published novelty tune. It was a great success and went viral, garnering three million views in one week, as ludicrous as it may sound.
Doja Cat began her musical career by recording songs and uploading them to SoundCloud. Her debut track, So High, was released in 2013 and went viral, receiving over 4 million views on SoundCloud. Doja was continually refining her voice and style, as well as sharing her music on the internet and performing live shows in Los Angeles to grow her fan base. She was only seventeen years old when she was offered the chance to sign a recording contract with RCA Records in 2014. Doja Cat's debut EP Purr! was published as part of the MAU Records label MAU Records. She released a few singles in the beginning of 2018, and one of them, Roll With Us, became viral and made it onto Spotify's Global Viral 50 ranking. Doja released her maiden studio album Amala in a little over two years, to mixed reviews.
