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19811993
Columbia replaced the Sunburst emblem with the Torch Lady in 1981, although this time the whole name of the firm was visible, and the Torch Lady's costume was orange with a brown drape over her body. This emblem is well-known for its appearance in the films Ghostbusters and its sequel. It first appeared in Cheech and Chong's Nice Dreams and was most recently seen in Lost in Yonkers.
As viewers settle in with their popcorn, the distinctive emblems of movie companies welcome them. Each significant player has their own distinct image, which is a masterstroke of brand branding. They're one of the most visible aspects of every Hollywood film, but most viewers don't give them a second thought. Regardless of their rank, each exhibit has an interesting history and a compelling narrative to tell. The following is a list of the most memorable of these.
Columbia Pictures' music and record businesses were likewise overhauled. Clive Davis, who joined Columbia Pictures as a record and music consultant in 1974 and eventually became the interim president of Bell Records. The ultimate purpose of Davis was to resurrect Columbia Pictures' music division. Davis launched Columbia Pictures' new record subsidiary, Arista Records, in November 1974, with a $10 million investment from CPI and a reorganization of the several Columbia Pictures legacy labels (Colpix, Colgems, and Bell). Davis owned 20% of the new venture. The label remained under Columbia's management until 1979, when it was sold to Ariola Records. Columbia also sold its music publishing business (Columbia-Screen Gems) to EMI for $15 million in August 1976. [27] Both would eventually reunite with Columbia Pictures, which was owned by Sony. Columbia Pictures paid $50 million buying the arcade game company D. Gottlieb & Co. in December 1976. [28]
